Copywriting

At McMarketing Company, We Have a Way with Words

We create compelling and engaging direct mail pieces, taglines, website content, online ads, e-mail content, television or radio ads, press releases, white papers, brochures, postcards, E-books, sales letters and other marketing and communication pieces. We’ll also create and write your social media content including blog posts, tweets, and social-networking site posts. Our copywriting services are second to none!

As a marketing agency in the state of California, the professionals at McMarketing Company have a vast array of experience in agriculture marketing and marketing in regulated industries. Let us put our vast knowledge and experience to work for you.

We work with the very best content and copywriters who are accomplished in their areas of expertise. Whether you need a detailed marketing plan to get you going or a website that woos and wows, we want everyone to be captured by your copy. That’s why we spend time learning about your business, discussing your goals and getting a feel for the tone of your brand. When a copywriter produces content for your website, social media or internal communications, we want it to sound like one voice of authority…yours.

Still wondering if you need a content writer and what they might do for your business? Unless you are just a prolific writer and have tons of extra time, the answer is probably, yes. In case there’s any lingering doubt, here are some of the writing and creative services we can provide:

  • Website content
  • Search engine optimized copy
  • Product descriptions
  • Sales scripts
  • Tech bulletins
  • Banners
  • White papers
  • Meta descriptions
  • Blogs
  • Keywords
  • Newsletters
  • Social media posts
  • Case studies
  • LinkedIn articles
  • Emails
  • Video scripts
  • Radio scripts
  • Product packaging
  • Advertising spots
  • Press releases
  • eBooks

Feeding the Relevant Elephant

Content writers differ from traditional marketing writers in that they understand the importance of identifying and utilizing keywords throughout the content. These keywords are intended to signal to search engines you have relevance, that is, products the public wants proffered in a professional, permitted place.

Google and other search engines get hungry for fresh, newsy, interesting, engaging and original content. And yes, it has to be relevant. If you don’t provide these nuggets, it moves on, ranking and thereby recommending your competitor above you in the search results. It’s crucial that a company constantly updates their web content to reinforce the brand identity, attract potential customers, retain more visitors and convert browsers to buyers.

Telling or Selling, Good Content is the Closer

The best content writing aims to reach the target audience at the exact point they are searching to buy. Friendly, clear-cut content controls the user experience on a website with irresistible reasons to look around, linger and hopefully like what they see. The longer they stay (known as bounce rate), the more they learn. When compelling product descriptions are convincing and call-to-action copy puts goods in the cart, the benefits of content writing can be seen on your bottom line.

Ready to Get Started?

To request your free, no-obligation brand review or marketing strategy audit, click the button below. One of our best will respond immediately!