Email Marketing

Email is the most effective form of direct marketing

“Email marketing is still the most effective way to reach your intended audience. As advanced as technologoy has become, it is still good ol’ fashioned direct communication that does the trick every time.”

– Timarie MacKie, McMarketing Company Founder and Chief Strategist

You Open Up Your Email – They Do Too

Email marketing remains a great way to reach out to your audience with a personal touch. Pair a creative message with our analytical expertise and before you know it, your email open rate (not to mention your increase in sales) will be something to be proud of!

If your email open rate is in the single digits (or worse yet, you don’t know your open rate) it might be time to revisit your email marketing strategy. And McMarketing Company can help. As an experienced California marketing agency, we have the tools and insight to help you create interesting and engaging emails that get opened.

Messages with Meaning

Never again be at a loss for words. Use our prepared templates to craft the perfect message or as a jumping off point for your own ideas. But don’t stop there. We have the tools in place for you to send your emails with confidence. Preview your email across dozens of browsers, devices, and apps to make sure it looks just the way you want it to before sending it out, primed for engagement.

Signed, Sealed, Delivered

We also help get your message through the door by automatically re-sending it to folks who don’t open the message within a specified time frame. Our ability to filter out contacts that persistently decline engagement allow us to improve your deliverable rate, increasing the likelihood that the messages you do send get through and get results.

We can also help with A/B testing, email drip campaigns, triggers, and recurring messages on your schedule for maximum engagement with your audience. Think of us like the welcoming committee: perky and persistent but always thoughtful and courteous.

Are You Addressing Me?

There’s no better way to make sure your agriculture email marketing messages or other industry messages get through than by keeping your address book up to date. Gather contacts effortlessly with our email sign-up forms that can be tailored to your needs. Build your list for maximum effectiveness with custom fields and lists, as well as segmenting tools and strategies. McMarketing Company reports and analytics let you see how engaged your contacts are, view trends, and even drill down to the single contact level for a truly personalized approach.

Email marketing remains a great way to reach out to your audience with a personal touch. Pair a creative message with our analytical expertise and before you know it, your email open rate (not to mention your increase in sales) will be something to be proud of.

Email marketing in California is serious business. With our experience in agricultural marketing and other regulated industries, we have the knowledge and skills to help our clients create email marketing campaigns that deliver. Contact us today to learn more about how we can help you reach your target audience.

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