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Marketing Tips, Tricks and Best Practices
Rank Higher on Search Engines
Whether you own or run a large business, an upcoming service business, a brick-and-mortar store, or an e-commerce store, search engine ranking is important for your company and its digital marketing strategy. It helps direct more online traffic to your website, which...
Why Welcome Emails Are So Important
Greetings are an important part of any interaction, whether it is digital or physical. We often overlook the fact that there are greetings in every culture, language, and form. So why shouldn't there be one for your brand's subscribers. We don't mean just saying hi,...
5 Important Marketing Automation Trends
Marketing automation has become standard technology for online businesses throughout recent years. As ordinary marketing processes begin to become more digital instead of personal, marketing automation is continuing to evolve into a mandatory platform that leverages...
9 Lead Nurturing Strategies for Your Sales Team
Lead Nurturing Strategy #1: Create Targeted Content Content is king! Company blogs, whitepapers, and eBooks do more than make a business look professional and sophisticated. Businesses use these materials to convert their prospects. Targeted content is essential for...
Effective Lead Nurturing Strategies to Improve Sales
Lead nurturing is the very foundation of a sales strategy. If you can't nurture your leads, you can't convert them. If you can't convert your leads, you'll lose profit and go out of business. For-profit organizations, large and small, spend most of their day figuring...
Email Marketing Trends for Businesses
Over the years, email marketing has changed drastically - and for the better! Email features, tools, and builders have advanced, helping companies achieve their sales goals and communication benchmarks. While these upgrades will improve your overall email marketing...
Marketing Automation – WHAT YOU NEED TO KNOW
Marketing automation allows businesses to automate their daily marketing tasks, both occasional and repetitive. Typical marketing automation software enables users to generate more leads, drive more sales, and optimize the ROI. It also helps users target specific...
12 Email Marketing Best Practices
Did you know that approximately 80% of businesses look to email as their primary customer acquisition channel? Email marketing certainly isn’t going away, but it is becoming more challenging to compete for your recipient’s attention amongst the high-volume of messages...
10 Email Marketing Metrics You Should Track
Email campaigns can be powerful marketing tools for small businesses and enterprises alike. There are, however, email marketing metrics every marketer should be aware of and know how to analyze for effective email communication. At McMarkting Company we geek out over...
Brands Need a Welcome Email in Their Strategy
Your email marketing campaign is your most effective opportunity to communicate with both your prospects and customers. Throughout your campaign, you are supposed to send provocative messages that educate your subscribers, inform them about upcoming promotions and...