by Timarie MacKie | Sep 19, 2023 | Digital Marketing, Email Marketing, Marketing Strategy
Recent studies have shown that email marketing is still THE MOST EFFECTIVE method used by marketers to promote brands and products, especially in B2B marketing. This is not to say that the pursuit of other efforts as part of the marketing mix is gone, ineffective, or...
by Timarie MacKie | Sep 19, 2023 | Digital Marketing, Marketing Strategy
Search Engine Optimization (SEO) isn’t a new concept for most of us. If you are looking to enhance your products’ appeal in the local market, then local SEO is what your business needs! Local SEO refers to the optimization in which your company or product will be the...
by Timarie MacKie | Jun 23, 2022 | Digital Marketing, Marketing Strategy
Whether you own or run a large business, an upcoming service business, a brick-and-mortar store, or an e-commerce store, search engine ranking is important for your company and its digital marketing strategy. It helps direct more online traffic to your website, which...
by Timarie MacKie | Aug 26, 2021 | Digital Marketing, Marketing Strategy, Sales Strategies
Lead nurturing is the very foundation of a sales strategy. If you can’t nurture your leads, you can’t convert them. If you can’t convert your leads, you’ll lose profit and go out of business. For-profit organizations, large and small, spend...
