by Timarie MacKie | Sep 2, 2021 | Marketing Strategy, Sales Strategies
Lead Nurturing Strategy #1: Create Targeted Content Content is king! Company blogs, whitepapers, and eBooks do more than make a business look professional and sophisticated. Businesses use these materials to convert their prospects. Targeted content is essential for...
by Timarie MacKie | Aug 26, 2021 | Digital Marketing, Marketing Strategy, Sales Strategies
Lead nurturing is the very foundation of a sales strategy. If you can’t nurture your leads, you can’t convert them. If you can’t convert your leads, you’ll lose profit and go out of business. For-profit organizations, large and small, spend...
by Timarie MacKie | Feb 24, 2021 | Marketing Strategy, Sales Strategies
Marketing automation allows businesses to automate their daily marketing tasks, both occasional and repetitive. Typical marketing automation software enables users to generate more leads, drive more sales, and optimize the ROI. It also helps users target specific...
by Timarie MacKie | Sep 17, 2020 | Marketing Strategy, Sales Strategies
Marketing automation is an important part of any business. From local businesses to thriving corporate enterprises, developing an effective marketing strategy will ultimately make or break your organization. For this reason, businesses invest each year to foster...
