by Timarie MacKie | Jun 23, 2022 | Digital Marketing, Marketing Strategy
Whether you own or run a large business, an upcoming service business, a brick-and-mortar store, or an e-commerce store, search engine ranking is important for your company and its digital marketing strategy. It helps direct more online traffic to your website, which...
by Timarie MacKie | Jun 7, 2022 | Email Marketing, Marketing Strategy
Greetings are an important part of any interaction, whether it is digital or physical. We often overlook the fact that there are greetings in every culture, language, and form. So why shouldn’t there be one for your brand’s subscribers. We don’t mean...
by Timarie MacKie | May 12, 2022 | Email Marketing, Marketing Strategy
Marketing automation has become standard technology for online businesses throughout recent years. As ordinary marketing processes begin to become more digital instead of personal, marketing automation is continuing to evolve into a mandatory platform that leverages...
by Timarie MacKie | Sep 2, 2021 | Marketing Strategy, Sales Strategies
Lead Nurturing Strategy #1: Create Targeted Content Content is king! Company blogs, whitepapers, and eBooks do more than make a business look professional and sophisticated. Businesses use these materials to convert their prospects. Targeted content is essential for...
by Timarie MacKie | Aug 26, 2021 | Digital Marketing, Marketing Strategy, Sales Strategies
Lead nurturing is the very foundation of a sales strategy. If you can’t nurture your leads, you can’t convert them. If you can’t convert your leads, you’ll lose profit and go out of business. For-profit organizations, large and small, spend...
