by Timarie MacKie | Jun 7, 2022 | Email Marketing, Marketing Strategy
Greetings are an important part of any interaction, whether it is digital or physical. We often overlook the fact that there are greetings in every culture, language, and form. So why shouldn’t there be one for your brand’s subscribers. We don’t mean...
by Timarie MacKie | May 12, 2022 | Email Marketing, Marketing Strategy
Marketing automation has become standard technology for online businesses throughout recent years. As ordinary marketing processes begin to become more digital instead of personal, marketing automation is continuing to evolve into a mandatory platform that leverages...
by Timarie MacKie | Mar 18, 2021 | Copywriting, Email Marketing, Marketing Strategy
Over the years, email marketing has changed drastically – and for the better! Email features, tools, and builders have advanced, helping companies achieve their sales goals and communication benchmarks. While these upgrades will improve your overall email...
by Timarie MacKie | Jan 18, 2021 | Copywriting, Email Marketing, Marketing Strategy
Did you know that approximately 80% of businesses look to email as their primary customer acquisition channel? Email marketing certainly isn’t going away, but it is becoming more challenging to compete for your recipient’s attention amongst the high-volume of messages...
by Timarie MacKie | Dec 5, 2020 | Copywriting, Email Marketing, Marketing Strategy
Email campaigns can be powerful marketing tools for small businesses and enterprises alike. There are, however, email marketing metrics every marketer should be aware of and know how to analyze for effective email communication. At McMarkting Company we geek out over...
by Timarie MacKie | Nov 26, 2020 | Branding, Copywriting, Email Marketing, Marketing Strategy
Your email marketing campaign is your most effective opportunity to communicate with both your prospects and customers. Throughout your campaign, you are supposed to send provocative messages that educate your subscribers, inform them about upcoming promotions and...
