by Timarie MacKie | Sep 19, 2023 | Digital Marketing, Email Marketing, Marketing Strategy
Recent studies have shown that email marketing is still THE MOST EFFECTIVE method used by marketers to promote brands and products, especially in B2B marketing. This is not to say that the pursuit of other efforts as part of the marketing mix is gone, ineffective, or...
by Timarie MacKie | Sep 19, 2023 | Email Marketing, Marketing Strategy
In the realm of digital marketing, personalization has become a cornerstone of successful email campaigns. A ‘one-size-fits-all’ approach no longer cuts it in the face of rapidly evolving consumer preferences. As businesses strive to deliver meaningful,...
by Timarie MacKie | Sep 19, 2023 | Email Marketing, Marketing Strategy
If you are trying to increase sales for your business and create customers for life, you need to start by developing a relationship with your buyers. This can be achieved through specific types of email strategies – lead nurturing and drip campaigns. As you may...
by Timarie MacKie | Jun 7, 2022 | Email Marketing, Marketing Strategy
Greetings are an important part of any interaction, whether it is digital or physical. We often overlook the fact that there are greetings in every culture, language, and form. So why shouldn’t there be one for your brand’s subscribers. We don’t mean...
by Timarie MacKie | May 12, 2022 | Email Marketing, Marketing Strategy
Marketing automation has become standard technology for online businesses throughout recent years. As ordinary marketing processes begin to become more digital instead of personal, marketing automation is continuing to evolve into a mandatory platform that leverages...
by Timarie MacKie | Mar 18, 2021 | Copywriting, Email Marketing, Marketing Strategy
Over the years, email marketing has changed drastically – and for the better! Email features, tools, and builders have advanced, helping companies achieve their sales goals and communication benchmarks. While these upgrades will improve your overall email...
