by Timarie MacKie | Jan 18, 2021 | Copywriting, Email Marketing, Marketing Strategy
Did you know that approximately 80% of businesses look to email as their primary customer acquisition channel? Email marketing certainly isn’t going away, but it is becoming more challenging to compete for your recipient’s attention amongst the high-volume of messages...
by Timarie MacKie | Dec 5, 2020 | Copywriting, Email Marketing, Marketing Strategy
Email campaigns can be powerful marketing tools for small businesses and enterprises alike. There are, however, email marketing metrics every marketer should be aware of and know how to analyze for effective email communication. At McMarkting Company we geek out over...
by Timarie MacKie | Nov 26, 2020 | Branding, Copywriting, Email Marketing, Marketing Strategy
Your email marketing campaign is your most effective opportunity to communicate with both your prospects and customers. Throughout your campaign, you are supposed to send provocative messages that educate your subscribers, inform them about upcoming promotions and...
by Timarie MacKie | Mar 18, 2020 | Copywriting, Email Marketing, Marketing Strategy
Email is the predominant method of business and marketing communication, ever since the turn of the 20th century. Now, it is not uncommon for all types of businesses to have email lists, from global corporations to small mom-and-pop shops. The most common dilemma,...
