Are you struggling to write high-performance content for your blog? Are you curious about how you can make valuable and magnetic content your audience will love? If so, here’s the good news! Learning how to write valuable and magnetic content is a straightforward process. However, one of the most egregious misconceptions in digital marketing is that blog writing is a plug-and-play activity.
Today, many businesses have horrible and completely irrelevant blogs that fail to succeed because the incorrect blogging approach is taken time and time again.
If you find yourself in this situation, this post will explain some exclusive tips for brainstorming content ideas, writing, promoting, and putting all of the finishing touches on high-quality digital content.
Step #1: Topic Research FOR YOUR BLOG
If you start writing a blog post without doing any sort of preliminary research, then you just made a very crucial mistake.
So, you need to start over.
A big mistake novice writers make is thinking they can generate content ideas instantly and turn them into successful posts. Needless to say, what they only manage to create are blog posts that miss the mark.
If you’ve been in business long enough, you should already have an idea of who your target audience is. So, essentially, you shouldn’t have to go through the lengthy process of trying to understand just how your blog will help your audience.
Before you begin writing, you’re going to need to perform topic research. Not keyword research. Topic research!
Learn how to generate exciting content ideas your audience will love
One popular tool for brainstorming topics is BuzzSumo. This resource works almost like a keyword research tool. Simply type in a broad search term that you want to focus your content on, click the search button, and you should see a complete list of the most popular content ideas on the web.
By using BuzzSumo, you can see which posts are receiving the most social media engagements. You can also see the “evergreen score” for particular pieces of content.
Step #2: Start Writing
Great! You’ve made it through the monotony of content topic research, and now you can start writing.
Unfortunately, writing is an intricate skill that takes some time to master. But, the good news is that these tips are going to save you weeks (and possibly months) of trial and error by giving you some helpful tips for writing magnetic content.
Maintain a Conversational Tone: No one wants to read anything in a technical and matter-of-fact tone. The key to writing valuable and magnetic content to keep the audience engaged is by getting personal with them. It is important to write in a very personal tone of voice.
Eliminate Fluff and Jargon: It’s important only to write what you mean and mean what you write. Take a minute to look at a common example of a fluffy sentence that’s overly complicated.
The major and splitting difference between the two weight-loss programs was that one program was devoted to explaining arbitrary and simple weight loss methods for beginners. The other was geared more towards people who have been trying to lose weight for years without any avail.
Is all of this necessary to explain the difference between two weight loss programs? It isn’t.
While it’s okay to use big words from time to time, keep your sentences short and concise. If you have to write a long sentence, make sure you break it up into small paragraphs so that it’s easier to read. To make your sentences short, you have to stop using fluff.
Fluff exists all over the internet, and many brands and professional writers use it. If you don’t know what fluff is, this sentence should tell you all you need to know.
The brilliantly intelligent dog leaped right over the gate and ran into the street, dodging a myriad of different cars that nearly crashed to avoid him.
As you can see, this sentence contains way more information than it needs to. This is called fluff because it unnecessarily reinforces what is stated already. Did you see how that was written? The definition was full of fluff! If you remove the fluff from the sentence written above, it should read like this:
The intelligent dog leaped over the gate and ran into the street, dodging dozens of cars that rushed to avoid him.
Here’s what was removed.
- The phrase “brilliantly intelligent dog” is excessive. You don’t need that many adjectives.
- The phrase “Leaped right over” is also excessive. “Leaped over” is perfectly fine.
- The phrase “dodging a myriad of different cars that nearly crashed to avoid him” is overly complicated. Keep it concise!
Although this tip sounds way too simplistic and pretty tedious, it can make the difference in making your blog readable and straightforward to understand.
Write Long-Form Content
Here are some interesting statistics.
- According to leading SEO practices, blogs over 1000 words are much more likely to be shared than smaller posts.
- Google is much more likely to rank longer content higher than shorter content, according to Backlinko.
Why is long-form content more successful than shorter content? The answer is pretty simple. Long-form content provides more value to readers and answers more questions. It also provides more research and data, making it more magnetic content and more likely for readers to establish you as an industry authority. Sure, it may seem difficult to write anything above 1500 words. But, if you have an exciting topic to share, it shouldn’t be too hard.
If you have something to share with your audience and feel passionate about the subject, you should accomplish this goal easily. However, if you don’t have that much writing experience, you should try to write at least 1000 words at first. When you get the hang of it, you can explore writing longer pieces of content, and Google and your audience will reward you for it.
Overall, writing is like a muscle. The more you write, the more you get better at it. Don’t expect your writing to be perfect on the first day. After all, these tips are only designed to help you gradually build successful writing habits to help you achieve greatness from your blog.
Step #3: Putting on the Finishing Touches
Once you finish writing, it’s time to optimize your post to make sure it’s ready to go viral online and on social media. This section is a bit straightforward, so here are some proven ways to make sure your blog post is ready to go.
Proofread Your Content: It’s honestly very embarrassing if your content contains blatant spelling mistakes and grammatical errors. It would help if you used Grammarly to thoroughly proofread your content before it goes live. You should also perform a manual follow-up check to ensure your content is carefully scrubbed before you publish it.
Brainstorm Possible Titles: One of the most challenging aspects of writing valuable content is brainstorming an interesting or “magnetic” title. Ultimately, you have to make sure the title you come up with instantly grabs your reader’s attention.
Create a Thumbnail Image: After the header, the thumbnail image is the most important feature of a blog article. Great thumbnail images encourage people to stop in their tracks and click on your blog post, especially if it’s being promoted on social media.
Step #4: Promote
Once your article has been written and published, it’s now time to make sure others read the good news! After all, well-written content achieves absolutely nothing if no one knows about it. Of course, social media is the best way to promote your content in front of billions of people. If you lack decent social media marketing skills, refer to these tips to spread your ideas to the masses.
Keep Promoting: One of the most prominent mistakes writers make is promoting their content only once on social media. It’s important to realize that the biggest brands on social media reintroduce their content repeatedly. Keep on boosting your content online to make sure that a diverse audience views your articles.
Use Hashtags: If you plan on promoting content on social media, use hashtags to ensure your target audience views your content. For example, if you’re promoting an article on global warming, use popular hashtags such as #globalwarming, #planetearth, or #earthday.
Reach Out to Influencers: If you want to become an authority in your niche. You’ll have to make sure that your content is read and shared by your industry’s influencers. For example, this post could tag marketing experts like Neil Patel to spread our message to a broader audience. This post could even get a retweet, like, or reply from Neil Patel.
Receiving quality results from your social media marketing plan is an experimental process. There isn’t just some one-size-fits-all strategy for promoting content on social media.
When the time comes, you will have to try your hand at promoting your content to see what works bed for you. So, promote, promote, and keep on promoting to start seeing some substantial growth in traffic and watch-time from your content.
Final Words: As you can see, writing valuable and magnetic content is a time-consuming process that can take a lot of time to master. The difficulty lies in the fact that your content is meant to be a versatile resource. Ideally, consumers, people searching for information, and even search bots have to use your content.
The major challenge for a novice writer is to write content that appeals to a human audience while still catering to search engines, so their content is paired with the right search results.
Maintaining a polished blog is crucial for engaging with your audience, achieving a higher online ranking, and encouraging your audience to purchase your products and services.
Are you interested in hiring us to help you craft blogs that will help you with your SEO? Want to meet with us to help you brainstorm ideas? Schedule a meeting with us today!