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Why Welcome Emails Are So Important

Why Welcome Emails Are So Important

by Timarie Hansen | Jun 7, 2022 | Email Marketing, Marketing Strategy

Greetings are an important part of any interaction, whether it is digital or physical. We often overlook the fact that there are greetings in every culture, language, and form. So why shouldn’t there be one for your brand’s subscribers. We don’t mean...
5 Important Marketing Automation Trends

5 Important Marketing Automation Trends

by Timarie Hansen | May 12, 2022 | Email Marketing, Marketing Strategy

Marketing automation has become standard technology for online businesses throughout recent years. As ordinary marketing processes begin to become more digital instead of personal, marketing automation is continuing to evolve into a mandatory platform that leverages...
Email Marketing Trends for Businesses

Email Marketing Trends for Businesses

by Timarie Hansen | Mar 18, 2021 | Copywriting, Email Marketing, Marketing Strategy

Over the years, email marketing has changed drastically – and for the better! Email features, tools, and builders have advanced, helping companies achieve their sales goals and communication benchmarks. While these upgrades will improve your overall email...
12 Email Marketing Best Practices

12 Email Marketing Best Practices

by Timarie Hansen | Jan 18, 2021 | Copywriting, Email Marketing, Marketing Strategy

Did you know that approximately 80% of businesses look to email as their primary customer acquisition channel? Email marketing certainly isn’t going away, but it is becoming more challenging to compete for your recipient’s attention amongst the high-volume of messages...
10 Email Marketing Metrics You Should Track

10 Email Marketing Metrics You Should Track

by Timarie Hansen | Dec 5, 2020 | Copywriting, Email Marketing, Marketing Strategy

Email campaigns can be powerful marketing tools for small businesses and enterprises alike. There are, however, email marketing metrics every marketer should be aware of and know how to analyze for effective email communication. At McMarkting Company we geek out over...
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