Timarie Hansen, Author at McMarketing Company

Email Marketing Trends for Businesses

by Timarie Hansen | Mar 18, 2021 | Copywriting, Email Marketing, Marketing Strategy

Over the years, email marketing has changed drastically – and for the better! Email features, tools, and builders have advanced, helping companies achieve their sales goals and communication benchmarks. While these upgrades will improve your overall email...

Marketing Automation – WHAT YOU NEED TO KNOW

by Timarie Hansen | Feb 24, 2021 | Marketing Strategy, Sales Strategies

Marketing automation allows businesses to automate their daily marketing tasks, both occasional and repetitive. Typical marketing automation software enables users to generate more leads, drive more sales, and optimize the ROI. It also helps users target specific...

12 Email Marketing Best Practices

by Timarie Hansen | Jan 18, 2021 | Copywriting, Email Marketing, Marketing Strategy

Did you know that approximately 80% of businesses look to email as their primary customer acquisition channel? Email marketing certainly isn’t going away, but it is becoming more challenging to compete for your recipient’s attention amongst the high-volume of messages...

10 Email Marketing Metrics You Should Track

by Timarie Hansen | Dec 5, 2020 | Copywriting, Email Marketing, Marketing Strategy

Email campaigns can be powerful marketing tools for small businesses and enterprises alike. There are, however, email marketing metrics every marketer should be aware of and know how to analyze for effective email communication. At McMarkting Company we geek out over...

Brands Need a Welcome Email in Their Strategy

by Timarie Hansen | Nov 26, 2020 | Branding, Copywriting, Email Marketing, Marketing Strategy

Your email marketing campaign is your most effective opportunity to communicate with both your prospects and customers. Throughout your campaign, you are supposed to send provocative messages that educate your subscribers, inform them about upcoming promotions and...