by Timarie MacKie | Jun 7, 2022 | Email Marketing, Marketing Strategy
Greetings are an important part of any interaction, whether it is digital or physical. We often overlook the fact that there are greetings in every culture, language, and form. So why shouldn’t there be one for your brand’s subscribers. We don’t mean...
by Timarie MacKie | Sep 2, 2021 | Marketing Strategy, Sales Strategies
Lead Nurturing Strategy #1: Create Targeted Content Content is king! Company blogs, whitepapers, and eBooks do more than make a business look professional and sophisticated. Businesses use these materials to convert their prospects. Targeted content is essential for...
by Timarie MacKie | Mar 18, 2021 | Copywriting, Email Marketing, Marketing Strategy
Over the years, email marketing has changed drastically – and for the better! Email features, tools, and builders have advanced, helping companies achieve their sales goals and communication benchmarks. While these upgrades will improve your overall email...
by Timarie MacKie | Mar 18, 2020 | Copywriting, Email Marketing, Marketing Strategy
Email is the predominant method of business and marketing communication, ever since the turn of the 20th century. Now, it is not uncommon for all types of businesses to have email lists, from global corporations to small mom-and-pop shops. The most common dilemma,...
