by Timarie MacKie | Feb 24, 2021 | Marketing Strategy, Sales Strategies
Marketing automation allows businesses to automate their daily marketing tasks, both occasional and repetitive. Typical marketing automation software enables users to generate more leads, drive more sales, and optimize the ROI. It also helps users target specific...
by Timarie MacKie | Jan 18, 2021 | Copywriting, Email Marketing, Marketing Strategy
Did you know that approximately 80% of businesses look to email as their primary customer acquisition channel? Email marketing certainly isn’t going away, but it is becoming more challenging to compete for your recipient’s attention amongst the high-volume of messages...
by Timarie MacKie | Dec 5, 2020 | Copywriting, Email Marketing, Marketing Strategy
Email campaigns can be powerful marketing tools for small businesses and enterprises alike. There are, however, email marketing metrics every marketer should be aware of and know how to analyze for effective email communication. At McMarkting Company we geek out over...
by Timarie MacKie | Nov 26, 2020 | Branding, Copywriting, Email Marketing, Marketing Strategy
Your email marketing campaign is your most effective opportunity to communicate with both your prospects and customers. Throughout your campaign, you are supposed to send provocative messages that educate your subscribers, inform them about upcoming promotions and...
by Timarie MacKie | Oct 24, 2020 | Copywriting, Marketing Strategy
Are you struggling to write high-performance content for your blog? Are you curious about how you can make valuable and magnetic content your audience will love? If so, here’s the good news! Learning how to write valuable and magnetic content is a straightforward...
by Timarie MacKie | Sep 17, 2020 | Marketing Strategy, Sales Strategies
Marketing automation is an important part of any business. From local businesses to thriving corporate enterprises, developing an effective marketing strategy will ultimately make or break your organization. For this reason, businesses invest each year to foster...
