by Timarie MacKie | May 12, 2022 | Email Marketing, Marketing Strategy
Marketing automation has become standard technology for online businesses throughout recent years. As ordinary marketing processes begin to become more digital instead of personal, marketing automation is continuing to evolve into a mandatory platform that leverages...
by Timarie MacKie | Sep 2, 2021 | Marketing Strategy, Sales Strategies
Lead Nurturing Strategy #1: Create Targeted Content Content is king! Company blogs, whitepapers, and eBooks do more than make a business look professional and sophisticated. Businesses use these materials to convert their prospects. Targeted content is essential for...
by Timarie MacKie | Aug 26, 2021 | Digital Marketing, Marketing Strategy, Sales Strategies
Lead nurturing is the very foundation of a sales strategy. If you can’t nurture your leads, you can’t convert them. If you can’t convert your leads, you’ll lose profit and go out of business. For-profit organizations, large and small, spend...
by Timarie MacKie | Feb 24, 2021 | Marketing Strategy, Sales Strategies
Marketing automation allows businesses to automate their daily marketing tasks, both occasional and repetitive. Typical marketing automation software enables users to generate more leads, drive more sales, and optimize the ROI. It also helps users target specific...
by Timarie MacKie | Oct 24, 2020 | Copywriting, Marketing Strategy
Are you struggling to write high-performance content for your blog? Are you curious about how you can make valuable and magnetic content your audience will love? If so, here’s the good news! Learning how to write valuable and magnetic content is a straightforward...
